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Top 7 Reasons Why Startups Fail and How to Avoid Them

Vincent Nyoike

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Lack of Adequate Capital

Failure to raise enough capital can lead to its startup failure. Majority startups fail due to lack of capital leading to poor strategic decisions. It is because of the failure to manage the available capital appropriately; consequently, they shut down. Cash flows fuel startup progress since the startup can pay its employees and suppliers on time. It can also meet daily operations costs.

There are several startup mistakes that every investor must avoid. For instance, an investor must estimate the startup costs accurately and manage the available finances properly. He can also leverage online tools and accounting software for proper capital management. The following are startup mistakes to avoid.

Poor Location

Most startups fail before they can succeed due to poor location. Establishing a startup in an inaccessible area without customers is a red flag that it is likely to fail. Also, a location with stiff competition could lead to its failure. The solution to this problem is to select an appropriate place for a startup. A good startup location should be safe, accessible, presence of adequate customers and have healthy competition. Stiff competition would make the startup to be wiped away from the market since it has not yet established customers yet.

Poor planning

The success of a startup depends entirely on the startup plan. A good plan should have a budget and strategy. If you lack a business plan, you will not be prepared for unforeseen challenges; hence, you cannot solve them. To succeed, ensure that you have a business plan and a budget to track your expenses. A good business plan will help you manage finances properly and provide a guideline on how well to serve your customers. You will also be ready for any unforeseen challenges.

Poor Marketing

Every new business needs adequate marketing and advertising. Failure to market your business will lead to startup failure since customers are not aware of its existence. To succeed, make use of social media and make potential customers aware of the presence of the startup. You can use social media, brochures and product promotion to sensitize the public of the existence of the startup.

Lack of Leadership Skills

Lack of a team leader to motivate your team can greatly ruin your startup. A startup needs a charismatic, motivating and problem-solving leader. He must also make proper decisions that will ensure startup continuity. Hence, starting up requires motivation and proper decision making. Also, the leader must find solutions to the problems facing the business. To succeed, a leader must have entrepreneurial skills such as the ability to solve problems, motivate the team and make proper decisions.

Starting Up for the Wrong Reasons

If your startup is just for the sake of making profits, you are not likely to succeed. A good startup should focus on addressing problems by identifying gaps in the market. It should also ensure that it addresses customers’ problems, bridging gaps in the market and taking advantage of the opportunities in the markets. To succeed, ensure that you have passion, drive and determination in the startup.

Poor Market Research

Failure to have a unique product or customer service can lead to business failure. Therefore, before starting up, do a thorough market research; identify the market needs and determine how you can come up with unique services and products. Find out what the market needs, what are the market gaps and how different you can serve your customers. Make sure that you keep an eye on the latest trends to ensure that you add value to user experience. Remember, customers, want solutions to their problems.

Vincent is an experienced journalist from Kenya. He has a keen focus in finance, tech, and health news.

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