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Zinrelo Loyalty Aids the Catholic Company to Achieve 13.2% Incremental Revenues

Shahina Khatun



With the goal of improving the customer retention as well as engaging with the local customers, the Catholic Company began the journey of The Catholic Advantage Rewards Program. They looked for the solution which could integrate with the Big-Commerce cart while evaluating that loyalty reward platform. The Zinrelo also offered them a fascinating program which was very simple to setup and was easier to customize per the brand requirements. Besides, it was visible to the customers on the website.

The Catholic Advantage Rewards Program also offers the customers a multiple point earning facilities with some simpler action to build 360-degree engagement for assets on the website along with the birthday bonus, winback bonus and welcome bonus to rearrange the previous customers. Also, they offer their customers to attracting coupons so that they can save some more money and can achieve more fascinating gifts. The mails saw an outstanding opening rate of 46% and 14% click rate which indicated a higher level of engagement and interest among the customers for rewards program.

The Vice President of the Marketing at Catholic Company named Joy Barberio commented that they had witnessed a great lift of 13.2% in the incremental revenue with their rewards program which was phenomenal. He added that the results with rewards program were very exciting as 90% of their customers claimed their rewards had come back to create a repeat purchase. They hoped to continue to develop the program to serve their customers further by offering them quality products which would bring inspiration and joy to their lives.

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