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Disney CEO reveals he walked away from a Twitter acquisition because of ‘nastiness’

Aaron Ross

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Disney CEO Bob Iger

We have a major revelation from the business world right now regarding Twitter and Disney. It was believed that Twitter was very vulnerable at one point of time and the company was on the verge of being acquired. However, we saw that the acquisition did not go through and the company still remains to be independent and led by its CEO, Jack Dorsey. While we didn’t know details about the acquisition at that time, we know them as the Disney CEO Bob Iger has revealed them now.

According to Disney CEO Bob Iger’s latest memoir, Walt Disney was very close to acquiring Twitter but they ‘walked away from a deal to acquire Twitter at the last minute’. As per Bob’s recent interview ahead of his book’s September 23 release, he said that “the nastiness is extraordinary” on Twitter which is the reason why he had second thoughts about the deal.

At that time, Iger had said that “We thought Twitter had a global reach, a pretty interesting user interface, and a compelling way that we might be able to present and sell the content our company makes to the consumer,”. This is in 2017 when Iger also acknowledged that they were looking to acquire Twitter. However, Bob revealed that they did not find Twitter to be fitting in their family-friendly image.

He also added that “the troubles were greater than I wanted to take on, greater than I thought it was responsible for us to take on. He added that “you turn and look at your notifications and you’re immediately saying, why am I doing this? Why do I endure this pain?”. He said that Twitter’s acquisition would have hurt Disney’s brand image and added that “Like a lot of these platforms, they have the ability to do a lot of good in our world. They also have the ability to do a lot of bad.”

Aaron is a digital marketer who has helped many startups in building their brand identity and advancing their business through his pro internet marketing strategies. Also, he likes to use his great writing skills to curate blogs and keep his followers updated on e-commerce trends, multichannel commerce, and online business strategies. You can reach him at aaronross76@gmail.com

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