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Collingwood Tech Startup Innovates Creative Solution for Essential “Out of Stock” Goods

Shahina Khatun



With the worldwide coronavirus pandemic and ordain of governments to stay at home, more customers are shopping in virtual marketplaces for essential items. Though online marketplaces are facing the out of stock issues just like the retailers, it leads Collingwood’s EssentialGoods to create an innovative alert system that enables people to access necessary items which are most commonly out of stock.

The CEO of adbank, Jon Gillham, says that presently people are constantly online to monitor stock levels to assure their families get their necessities, and the company is trying to take their stress, difficulties and anxiety out of the whole process. It targets especially those people who are most affected by the ongoing crisis, for instance, senior citizens and front line caregivers and healthcare professionals.

This solution can be accessed following some very easy steps. Firstly the user has to create an account at the official website of EssentialGoods. Then he/she have to select their products according to their needs, and finally, he/she will receive an instant confirmation text SMS alert when the item is in stock. So, they won’t miss a chance to purchase them. The company will keep this service 100% cost-free for seniors and health workers.

The adbank Lead Developer Conor Watt, who had been creating a service utilizing API, has created this EssentialGoods, a stock level monitoring system.

To respond to a question, Conor Watt said that they had realized that a tiny tech solution might help solve such a problem that suffers the most. So, they stepped ahead and created the right service at the right time.

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